Email Campaigns - Who Opens the Email?

Who Opens Email? Folks in the religious, telecommunications and travel industries are the most likely to open an email, but even they only open about two in ten. Large businesses and consumers open about one, maybe two, out of 10 emails. And dentists and doctors? Forget it, they open only one, 0k--maybe tw0, out of every 20!

As more people read emails from their cell phones, it will be harder to track the open rate, since cell phones don't trigger the mechanism that let's email programs know the email was received or open. If your open rates drop but your click-through rates stay the same, you should suspect your audience has a lot of cell phone users. Tuck that little demographic away in your brain for future use.


For more statistics about email marketing, read the research report released by MailerMailer.
For help with creating an email campaign to nurture your relationships with your prospects and clients, contact me at MultiPlanet. (pmiller@multiplanetmarketing.com)