Why Internet Marketing is Taking Over the World

Marketing techniques have changed more in the last five years than in the last 25 years. The Internet is now the advertising channel of choice for many large businesses, most medium-sized business and virtually all small businesses. Its low cost and wide reach makes it a practical and cost-effective marketing tool. Consequently, the Internet environment is alive with new tools, websites, techniques and marketing opportunities for the many firms that want to take advantage of the vast exposure the Internet offers.

Similarly, as businesses become fluent in the Internet tools, find their audiences on the web, and reap financial rewards for their efforts, they want to try more techniques and experiment with the latest ideas. As their Internet marketing efforts endure, their longevity is rewarded with higher rankings and greater exposure by Google, the primary search engine and "traffic director" for the web.

More than 9 BILLION searches were conducted by some 59 million people on Google during the month of June 2009, with an average of 304 million a day. For example, approximately 385,000 searches were conducted for "financial planner(s)" during July 2009, with 590 of those searches specifically requesting a financial planner in Philadelphia.

Tapping the flow of traffic that crosses the Internet is what Inbound Marketing is all about. You must create content, promote it and analyze the results. LinkedIn, FaceBook, MySpace, Twitter, Digg and dozens of other sites help you promote your content. But, like any marketing program, Internet marketing is a building process over time. Careful and knowledge-based experimentation leads the way to your audience, and success begetting more success.

Not to do Internet Marketing is to miss the greatest parade of buyers in the history of the world.

--Paige Miller
MultiPlanet Marketing, Inc.
Success without boundaries
For help with your Inbound Marketing program, contact me at pmiller@multiplanetmarketing.com