The number of TV ads today that blatantly copy the ad concept of another company seems to be increasing. Think of Kindle with the young man (Kindle in hand, white background) talking to the young lady about book reading. Remind you of anything? How about the Apple Mac ads with Justin Long and John Hodgman.
Or how about the Girl in Pink ads?
Hey, if it works for one, why not for others? Obviously it's a low cost format--couple people, blank stage--but, if the actors and dialogue are engaging, that's all you really need or is it?
Quick, without looking back, what company does the Girl in Pink ad? Sprint, T-Mobile, or Verizon?
I didn't get it right when I first looked on YouTube for the clip.
So why was the Mac PC and Kindle so memorable, but the Girl in Pink less so? Could it be the format works for tangible product but not intangible ones? Did showing various cell phones with different screen confuse the message? Or is this format losing its appeal? What do you think?
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