If
you’ve done the obvious things on your website for search engine optimization
(SEO)—like sprinkle keywords through your home page and have a value
proposition that says what you offer that others do not—you can further increase
your website ranking using some of these ideas.
1.
License
your domain name for multiple years.
This tells search engines you plan to be around for a while.
2.
List
the geographic areas you serve. This
lets search engines know what “local” means to you, so they can bring the right
“local” customers to you.
3.
Give
your pictures “alt tags.” Alt Tags are
HTML elements that let you describe a picture.
Use them because search engines cannot decipher pictures (or other types
of rich media, like Flash and videos).
4.
Use
cascading style sheets (.css). Cascading
style sheets let you put all the formatting in one file so the search engine
does not have to interpret it—and accidentally rank “font” or “cell” as your most frequent keyword!
5.
Use
simple sentences and use keywords as the noun in your sentence. This is the easiest, most direct way to talk
to customers and to search engine.
“Marketing for Software Companies that Want To Grow” communicates more clearly
than “Could Your Marketing Use A Boost?”
6.
Put
a local phone number on the page even if you use an 800-number. Without it, rival companies in your immediate
area could out-rank you in searches conducted by local prospects.
7.
Change
something on your homepage frequently. This tells the search engines your site
is not static brochure-ware, which also helps your ranking.
MultiPlanet
follows the work of SEO researchers carefully to keep our clients up-to-date on
the latest search engine advantages.
Contact
me directly to discuss your company needs.
--Paige
Aligning
the stars for you.
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