Meet the Press Loves Twitter

Interesting to hear so many marketing references on Meet the Press yesterday.  One of the commentators at the roundtable said one of the presidential candidates was an example of "as we say in marketing, resistant dependency.  When customer dislikes you but has to use you--like the cable company." 

(Ted Koppel tapped the guy on the arm and said something to the effect "don't bash the cable company--not on this network."  Everyone laughed.  NBC is owned by Comcast cable company.)  I never did find this sound bit on their website so you could hear it.  But I digress.

I hadn't heard the term "resistant dependency," but it's a good one, and I tucked it away for future use. 

Also, Dick Gregory (1) referenced a tweet sent by a viewer, (2) mentioned Ron Pauls "positive sentiment" on Twitter (wonder what listening software NBC uses), and (3) is seeking input on "What are your ideas for the debate?" on Facebook. 

Looks like Meet the Press Loves Twitter.  Fast, easy way to connect with your audience.  Good job.

Commercials Will Get Quieter. Broadcasters must say to advertisers: "Want air time? Fix the volume."

Finally, the Congress is requiring the FCC to do something about the volume of TV commercial!

Have you noticed how commercials have gotten louder in the last year or so? I've taken to hitting the mute during every commercial break. But loud commercials aren't new. A few years back my husband and I had a good laugh when the dog, sleeping on the rug in front of the TV, jump straight up in the air when a loud commercial come on.

The House voted this week to require the FCC to adopt within a year the Advanced Television Systems Committee regulations, which were created by an industry organization. Rep Anna Eshoo (D. Calif) drafted the bill, saying, "Volunteerism hasn't worked for 50 years."

TV broadcasters say it will require special equipment to control the sound-levels of the myriad videos they get. Is that really necessary?? Why wouldn't Broadcasters simply require all commercial made after December 16, 2009 to have sound within a prescribed range? "If you want air time, control the volume of your commercial." Common sense reigns. Problem solved.

Of course, that's when the blackmail will begin unless all the broadcasters --NBC, CBS, ABC and Fox --put the same demand in their contracts.